Hello Kitty Wine

I was recently introduced to a surprise wine, Hello Kitty sparkling, through an article passed along by a fellow Dad and I started to laugh. My daughter loves Hello Kitty and being a Dad, I like the label too. But what would this mean for a wine? 

Further reading led me to find out it is created by Torti in Oltrepo Pavese, a wine region in Lombardy, Italy. They make a few different wines, highlighted by a sparkling rose made out of Pinot Noir and Chardonnay ($24).

I've never minded a little fun with wine, including labeling, and will look for this. Hopefully I enjoy a glass, my daughter can enjoy the bottle.